Entaonline is our e-commerce website, providing our resellers with 24/7 access to our range of products, allowing them to shop 365 days of the year. It is a crucial aspect of our trading system, allowing customers to browse, purchase products and manage their account online. It also acts as one of our strongest marketing tools.
Our marketing department can combine varying budgets and messaging to develop bespoke marketing plans that can target both trade and end-user audiences.
We offer vendors a number of banner advertising opportunities on Entaonline, including our homepage, which is the most popular page on the site, offering predominant exposure which is ideal for product and vendor launches. We also have banners available on specific channel areas of the website.
Site skins are one of the most effective forms of online marketing. This is the background area of Entaonline.com, which is located on either side of every page of the website, therefore targeting all visitors. This is the most prominent area of Entaonline, receiving over 50,000 views per week, making it ideal for new product launches and promotions.
We encourage all suppliers to have their own microsite on Entaonline, a small website that is dedicated entirely to their brand and products. This site acts as an additional platform to their own website, with product information, reviews, videos and the latest promotional information.
We currently have over 9,000 recipients on our email database, who we contact on a daily basis through various eshots to coincide with vendor promotion days, event launches and promotions. We are also able to offer eshots that target specific resellers and daily deal eshots, to promote limited offers and opportunities.
Our reseller-focused newsletter, BITE, allows us to give our customers a bite-sized overview of our new vendors, reseller promotions and industry trends and much more. Sent in a digimag format, it is also one of our main platforms for vendor advertisements. This is circulated on a monthly basis.
The Entatech Vendor Guide is a comprehensive list of all manufacturers we distribute, indicating the channels in which they sit. This is devised on a quarterly basis and circulated in digimag and print format and is used at events, customer meetings and across the sales floor. The Vendor Guide is also used as a form of advertising for vendors.
We hold three seasonal campaigns each year in February, September and December (durations of promotions differ). These are some of our most successful times of the year for sales, effectively promoting Entatech and our vendors through internal and external marketing activities. These promotions offer extensive marketing throughout the month and exclusive access to the Entatech sales floor for promotional days and floorwalks.
PR & Social Media
Entatech have developed and established a strong working relationship with a number of leading press contacts in the industry. We are incredibly active in utilising both the media and social networking platforms in order to promote our latest campaigns, vendor agreements, competitions and more, as well as using our online presence to push messaging from our brands.
We hold a strong relationship with a number of Buying Groups, who not only offer vendors additional advertising and event opportunities, but also allow them to further increase their sales and brand awareness, building potential new business leads.
End User Reseller Marketing
We have built strong relationships with a number of our resellers including Amazon, Ebuyer, Dabs and Box.co.uk. These relationships provide us with further opportunities for marketing activities, therefore broadening the target audience in which to promote your brand and products. These activities include digital banners and eshots from the resellers site/database, and joint print advertising within a number of end-user publications.
Entatech organise a number of events throughout the year, including training days, Focus Days on the sales floor and trade events, including our own dedicated road show, EntaLive. Vendors can also request to hold an event of their own, by contacting their designated Marketing contact.
We hold strong relationships with many trade and consumer press titles including PCR, CRN, MCV, Channel Pro, Custom PC, Hexus, Stock In the Channel and many more. Due to the volume of advertising we place, we can obtain attractive discounts on the published rate cards for digital and print.
Resellers can utilise digital banners that have been designed for use on Entaonline.com on their own website. This ensures that their website contains advertising that fits within vendor brand guidelines, attracting their customer base and increasing their own online sales.
We send out daily eshots to our reseller database to promote the latest vendor product launches, promotions and events. We can tailor these eshots, to include your logo and website address, for you to circulate these to our own customers.
We have developed strong relationships with a number of well-known UK resellers, and have worked together to develop online campaigns for their own website. Working alongside vendors and the reseller, we can develop artwork that adheres to vendor brand guidelines, with effective messaging to suit a resellers’ unique customer base.
We hold strong relationships with a number of end-user online and print titles, including Custom PC, Micro Mart, PC Pro, Computer Shopper, IT Review, T3, Stuff and Channel Pro. We work alongside vendors and resellers to develop eye-catching advertisements to promote the latest technology and product offerings from brands and can obtain fantastic discounts from the published rate cards.